Colour Intelligence — Free Tool

Stop fixing palettes.
Start architecting them.

Other tools check if your colours clash. Colour Memory tells you why — matched against thousands of historically documented colours across cultural archives. Free. No account needed.

✕ Messy palette
Hue conflictAA failNo role structure
✓ Architected system
Archive matchedAAA contrastRoles assigned
The tool — free, no account

Paste your colours.
Get the full picture.

Up to 6 hex values. Archive intelligence, harmonies, contrast matrix, CVD simulation, cultural risk, role assignments, and export — all in one pass.

Any mood
Professional / Trust
Playful / Youthful
Luxury / Heritage
Dark Mode / Sleek
Natural / Organic
Searching the archive...
Why this beats everything else

Not a palette generator.
A colour intelligence system.

📜
Archive Provenance
Every colour matched to a named historical source. Not "deep blue" — a documented pigment, period, and cultural context from thousands of archive entries.
Others: generic colour names
✓ Documented history for every hex
True Opposites
Complementary colours matched to archive entries — so your opposite isn't just 180° on a wheel, it's a real colour with documented cultural weight.
Others: basic colour wheel
✓ Archive-matched harmonies
🌐
Cultural Risk
Before a colour goes to market, know its history. Imperial prohibitions, indigenous pigment sovereignty, regional associations. The archive knows what no other tool tracks.
Others: no cultural context
✓ Cross-cultural risk assessment
👁
CVD Simulation
Brettel-Viénot-Mollon model for all three types of colour vision deficiency. See your palette as 300 million people actually see it.
Others: pass/fail labels only
✓ Full CVD visual simulation
LRV & Light Behaviour
Light Reflectance Value for every colour — critical for interior and architectural use. How your palette performs across daylight, atrium, and incandescent illuminants.
Others: no light analysis
✓ LRV + three-illuminant behaviour
Export Anywhere
CSS variables with archive names as comments. Tailwind config. One click. Your palette ships with cultural context baked into the code.
Others: hex codes only
✓ CSS, Tailwind, with provenance
Common questions
Is this free?
The palette architect tool is completely free. No account, no card, no limit. For direct API access — to use Colour Memory inside Claude, or your own products — plans start at £12/month.
How does this compare to Coolors?
Coolors generates palettes. Colour Memory diagnoses them against thousands of historically documented colours and tells you why they work or don't — with cultural context, LRV, CVD simulation, and contrast analysis. Coolors gives you hex codes. We give you history.
What is archive provenance and why does it matter?
Every colour in the archive is matched to a documented historical source. That context makes your design choices defensible and meaningful — especially important for brand work and international launches.
Can I use this for client work?
Yes. The free tool is unlicensed for any use. API access includes commercial use rights from Studio tier upward.
How does cultural risk assessment work?
The archive tracks documented cultural restrictions, prohibitions, and sensitivities for colours across many cultural contexts. The risk score flags colours that carry documented negative associations in specific markets — essential before any international brand launch.