Common questions
Is this free?▼
The palette architect tool is completely free. No account, no card, no limit. For direct API access — to use Colour Memory inside Claude, or your own products — plans start at £12/month.
How does this compare to Coolors?▼
Coolors generates palettes. Colour Memory diagnoses them against thousands of historically documented colours and tells you why they work or don't — with cultural context, LRV, CVD simulation, and contrast analysis. Coolors gives you hex codes. We give you history.
What is archive provenance and why does it matter?▼
Every colour in the archive is matched to a documented historical source. That context makes your design choices defensible and meaningful — especially important for brand work and international launches.
Can I use this for client work?▼
Yes. The free tool is unlicensed for any use. API access includes commercial use rights from Studio tier upward.
How does cultural risk assessment work?▼
The archive tracks documented cultural restrictions, prohibitions, and sensitivities for colours across many cultural contexts. The risk score flags colours that carry documented negative associations in specific markets — essential before any international brand launch.